Origin of VIAC
The idea of VIAC was born in 2015 with the vision of a pillar 3a solution that you can recommend to your best friends with a clear conscience. The founders were convinced that with the solution, which was optimized down to the smallest detail, they could show a way for our generation to arm itself against the looming problems of old-age provision.
VIAC is committed to cost-effective pension provision in Switzerland. With its highly automated system and intelligent self-service platform, VIAC has set a new standard for the efficient management of pension assets. In contrast to its established competitors, VIAC strategically and consistently dispenses with a cost-intensive sales apparatus. This allows us to put together extremely cost-effective and attractive products for our VIAC customers. VIAC grows primarily through the recommendations of enthusiastic customers.
VIAC is committed to shaking up the pension and financial markets in Switzerland with disruptive and innovative products. The focus of our business is to generate added value for our customers. Thanks to high automation and scalability, we have already been able to reduce fees several times in recent years. VIAC is thus setting the pace for pension provision in Switzerland. VIAC – added value for customers.
The product offering has been continuously expanded since its launch. In 2020, a low-cost vested benefits solution followed. In 2021, VIAC Life was added to the portfolio as a flexible and transparent form of coverage in the event of disability and/or death. In 2022, the VIAC Mortgage was introduced as another solution with attractive conditions that consistently reflects our values.
In 2024, the next major development step takes place: with VIAC Invest, we create a fair and simple way to invest for the long term outside of retirement provision as well. We apply the same investment philosophy used in our Pillar 3a, because non-pension assets should also be invested in a cost-effective, transparent manner and without unnecessary complexity.